Zurich Personal Insurances has launched the Interactive Marketing Toolkit - a marketing initiative for intermediaries.
Zurich says the new project's purpose is to help intermediaries cultivate new business and enhance customer retention rates by providing them with cutting-edge marketing advice.
The kit includes practical tools and advice on a range of issues including direct mail, advertising, regaining customers and legal issues.
Zurich's head of marketing, Max Todd, commented; "We are constantly working with our broker partners to win new customers for the intermediary channel. I believe that the Marketing Toolkit will prove to be a powerful weapon in countering the activities of the direct writers."
The toolkit is available via the Zurich extranet on www.zurich.co.uk/personal.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
