Even a hairdresser familiar with outlandish gents' styles such as the comb-over, curly perm and mullet would have been stunned by Rob New's bizarre haircut request.

The Zurich personal insurance employee recently had his hair dyed blue and the company's Z logo shaved into the back of his head.

But confused onlookers would be wrong to think that New has joined a strange cult. His amazing haircut is designed to raise hundreds of pounds, which will go towards kitting out a local children's play centre.

Rob said of his bright blue hair: “It is a bit embarrassing walking around with a Zurich logo on your head, but I'm hoping the money I raise will make up for that.”