A letter to the regulator has provided more details about the mobile phone giant’s driverless car plans

Mobile phone giant's driverless cars plan revealed

Apple is planning to develop self-driving cars, according to reports.

An Apple spokesman has confirmed it is developing autonomous vehicles after a letter to the US Highways regulator US National Highway Traffic Safety Administration.

The tech giant urged for fairer competition between newcomers and traditional manufacturers in the car industry, the FT reports.

The letter was signed by Apple director of product integrity Steve Kenner.

In the note he said: “Apples uses machine learning to make its products and services smarter, more intuitive and more personal.

“The company is investing heavily in the study of machine learning and automation and is excited about the potential of automated systems in many areas, including transportation.”

The company has previously been tight-lipped about the vehicle initiatives it has been working on.

But the disclosure highlights how Apple may struggle to maintain any secrecy about new product developments as it enters more highly regulated markets, from transportation to healthcare, the FT adds.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
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