Direct Line launches in Italy today. The red phone logo and the same name - in English - will spearhead an attempt to revolutionise Italy's direct insurance market, the company said. The direct insurer will start by selling just motor cover. It hopes to have 500,000 policyholders in Italy within five years. Direct Line's only other current operation in Europe is in Spain where it launched in 1995. It aims to launch in Germany towards the end of next month.
- Home
Sabre grows premiums 16% for HY26 as Carter warns motor market requires further price rises
Motor and property spearhead recovery across UKGI’s biggest business lines
Morrisons supermarket partners with broker to launch pet and travel insurance
In Focus: How can MGAs sustain growth over the next five years?
- News
- Analysis
- Destination Insurance
- Brokers
- Insurers
- Ratings
- Research
- Fraud Charter
- Topics
- Events
- Expert Views
The bottleneck limiting growth for personal lines insurers – Applied Systems
Why staying up to date with engineering inspections matters more than ever – Allianz
Social mobility and belonging vital as class-based barriers persist – Zurich UK
Rethinking what an apprentice looks like in today’s insurance industry – Movo Partnership
- Edition
