Sainsbury cashes in on mini dogs.
Sainsbury's Finance has claimed the publicity around celebs such as Paris Hilton, Britney Spears, Jessica Simpson and Geri Halliwell and their pint sized pets has fuelled demand for ‘handbag dogs'.
Between 2006 and 2008, the number of ‘it’ dogs insured by Sainsbury's Pet Insurance increased by 41.3%.
However, Neal Devine pet insurance manager for Sainsbury's warns wannabee celebs that the cost of looking after a small pedigree animal is more expensive than for a cross breed. He said: “The most frequent claim for a small pedigree dog is for cardiac disease, which can run into thousands of pounds."