The normally conservative world of insurance was sent into a spin this week by a Sun front page story linking ABI with a drugs and sex scandal.
'ABI IN DRUGS QUIZ', screamed the headline.
Unfortunately for scandal-starved insurers, the ABI in question was Abi Titmuss - John Leslie's girlfriend.
But happy in the knowledge that any publicity is good publicity, an ABI spokesperson said: "It took us a lot of time to get that story placed there. We are now looking for a centrefold in the News of the World this weekend."