Royal & SunAliance (R&SA) appears to be doing all it can to embrace the so-called IT revolution.
While some are looking for ways to encourage paperless transactions, R&SA has gone one better by implicitly discouraging the use of letters.
A bulletin issued to customer account handlers regarding changes to credit control activity explains that a new and somewhat lengthy payment address has been authorised.
Capable of a rivalling the sleepiest of Welsh villages, it features a whopping 10 lines of descriptive language including box, level, hall, place and even pillar.
In the meantime, then, all questions on the back of a couple of postcards.