FSA takes action against lender following "serious failings" in sales process

The FSA has fined Alliance & Leicester £7m for serious failings in its telephone sales of payment protection insurance (PPI).

For three years from January 2005 to December 2007 A&L sold approximately 210,000 PPI policies to customers seeking a personal loan at an average price of £1,265, but there was a general failure by advisers to give customers details of the cost of PPI. In addition A&L sought to find reasons to sell PPI without properly considering what customers needed.

A&L did not make it sufficiently clear that PPI was optional and it trained its staff to put pressure on customers where they queried the inclusion of PPI in their quotation or challenged advisers’ recommendations.

These failings resulted in unacceptable levels of non-compliant sales and a high risk of unsuitable sales over the three year period.

Margaret Cole, FSA Director of Enforcement, said: “The failings at A&L are the most serious we have found. This is reflected in the record PPI fine. It is very disappointing that after three years of regulation we are still finding serious problems in PPI sales.

She added: “Firms cannot rely on paperwork sent out later as an excuse for unclear or misleading statements given on the telephone.”

A&L has agreed to implement a substantial and comprehensive customer contact programme, overseen by third party accountants. It will write to all customers who took out policies by telephone in conjunction with an unsecured loan between 14 January 2005 and 31 December 2007 prompting them to review their policy against product information sent to them. It will also review any relevant rejected complaints and claims and has committed to pay redress where appropriate.

This remedial action has been taken into account by the FSA and has reduced the level of penalty which would otherwise have been imposed on the firm.

In addition, A&L qualified for a 30% reduction in penalty by settling at an early stage of the FSA's investigation. Were it not for this discount, the FSA would have imposed a financial penalty of £10 million.