Launch due “any day now”
Allianz UK will launch its Your Cover direct household insurance product on its first aggregator in the next few days.
The move to aggregators follows the household product’s launch on Allianz’s Your Cover website in the third quarter this year, after a ‘soft-launch’ pilot phase.
“It is due to go on its first aggregator any day now,” Allianz UK chief executive Andrew Torrance said.
Torrance declined to name the aggregator, but the Your Cover motor policy initially went live on Comparethemarket.com.
Your Cover motor insurance, which was launched on the Your Cover website in September 2010, is now available on all four main aggregators. Torrance said the company has sold 25,000 Your Cover motor policies since launch. “That is proceeding very much in line with our plan,” he said.
A growing number of UK insurers are pushing ahead with aggregator-friendly products. Aviva, announced its online-only Quote Me Happy brand in August, while Zurich revealed in July that it was returning to aggregators through its Endsleigh subsidiary.
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