Bruce Eaton joins Allianz Worldwide with 25 years of experience working in insurance and finance

Allianz Worldwide Partners UK has appointed Bruce Eaton as head of business development.

Eaton has over 25 years of experience working in insurance and finance. Most recently he was managing director of Healix Health Services, where he oversaw double-digit year-on-year growth.

Eaton commented: “I am excited to be joining an already successful business development team, bringing my own expertise to enhance its focus. Allianz Worldwide Partners has long nurtured successful relationships with its clients across all of its assistance and insurance service markets, including travel, medical, automotive and more recently, home, constantly delivering added value and innovation.   My role will explore wider avenues, particularly looking at alternative distribution channels and the growth of digital services.”

 Allianz Worldwide Partners UK chief sales officer Lee Taylor added: “Bruce has a breadth of experience within the insurance and financial services industry, making him the ideal person to lead the business development team on to new successes. This appointment marks our commitment to creating new partnerships and cultivating those relationships, delivering market leading customer care solutions in a global marketplace.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.