Analysis

Briefing: Is pet insurance reaching a breaking point?

By 2025-07-10T08:00:00

pet insurance

With record-level premiums and a rising number of complaints, pet insurance is facing some serious questions over Fair Value and customer outcomes

Pet insurance is no longer just a niche product. With 4.6 million live policies and annual premiums at record levels, it has growing into an important line of business for personal lines insurers.

But, as the sector expands, so too do concerns around whether it is delivering on its promise to customers.

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