One million skiers admit to being drink on the slopes

InsureandGo has applauded the Foreign and Commonwealth Office’s don’t-drink-and-ski campaign after its own research found as many as a million people have skied or snowboarded while drunk.

  • 13% say they have skied or snowboarded while drunk
  • 2% very drunk
  • 4% moderately drunk
  • 7% slightly drunk
  • 19% of 25-34 year-olds admitted drinking
  • 18% of admitted drinkers had an accident
  • 3% had a serious accident.

Perry Wilson, founder of InsureandGo, said: “It is good news that the FCO has launched this campaign as we regularly see evidence of people overindulging in alcohol and then hitting the slopes and having an accident.

“We understand that people are going to have a drink on their holidays, but being drunk on the slopes is extremely dangerous and they need to be responsible.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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