More brokers to access cheaper personal lines products
Aviva has teamed up with global IT company, SSP, to give 600 extra brokers access to cheaper personal lines products to compete with direct insurers.
Following Insurecom, SSP is the second software house to integrate with Aviva's rating engine. Open GI will be the third and is due to go live at the end of April.
Sam Hudson, head of broker personal lines at Aviva, says: "Working with SSP means we can provide a further 600 brokers with the chance to offer customers personal lines products that are more price competitive with the direct insurance marketplace.
"The initiatives we have launched over the last few months, including Personal Best and our work with software houses, have used sophisticated technology to help improve our competitive pricing in personal lines and open up access to our direct offers.
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