AXA is understood to have bought Smart & Cook in a deal thought to be worth £170m.
Although neither company would comment, market sources said senior staff at the Harrogate-based broker had been told of the sale. Other senior insurance executives also said that the deal had been agreed.
The purchase, the third broker acquisition by AXA this year, is likely to have major ramifications in the insurance industry, prompting rival insurers to consider their distribution channels and strategies.
Rumours had been circulating for some time that AXA was looking to buy Smart & Cook, which was number 27 in Insurance Times Top 50 UK Brokers list.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
