Insurance giant Axa is two weeks from a soft launch of a new website to sell motor insurance.

The site will form a key component of Axa's new financial services portal that is due to be up and running by year-end when Axa will gear up its marketing activities.

Technology for the site has been developed by software giant Sun Microsystems and integrates into the Axa's back office.

“We want to ease this gently into the market,” a spokesman for the insurer said. “While there is an advantage in being first, there is also an advantage in having a fully-integrated approach.”

The site will link up to Axa's own call centre operation and features an email service that offers customers a guaranteed response time.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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