Designs of the Year exhibition opening shortly
Brit Insurance Holdings PLC (“Brit Insurance” or “the Group”), the UK-based international general insurer and reinsurer, today announces a major four year partnership with the Design Museum.
The inaugural Brit Insurance Designs of the Year exhibition will open at the Design Museum in London on 13th February 2008. The exhibition will display the shortlisted designs for the inaugural Brit Insurance Design Awards, which will take place on 18th March 2008.
The exhibition and awards will celebrate the most innovative and progressive international design over the past 12 months and span seven categories to cover all design disciplines: Architecture, Graphics, Fashion, Product, Furniture, Interactive and Transport. The awards will be judged by a high profile panel that will include Nadia Swarovski, Rolf Fehlbaum and Antonio Citterio.
The 100 shortlisted designs on display at the exhibition, which runs until 27th April 2008, include the new Fiat 500 (transport), Muji’s Wind-up radio (product) and Peter Saville’s Kate Moss brand logo (graphics).
Dane Douetil, Chief Executive Officer of Brit Insurance Holdings, said: “The Brit Insurance Design awards and the Brit Insurance Designs of the Year exhibition are an exciting and important new development for us. There is a very clear link between good design and the management of risk, which is critical to our business as an insurer. We look forward to working closely with the Design Museum over the coming years and firmly establishing our mutual association with design excellence.”
Dejan Sudjic, Director of the Design Museum, said: “We are delighted to be working with Brit Insurance to make possible what will be one of the key parts of the Design Museum’s programme for the future. This generous sponsorship will make possible the most authoritative international design award in the world and an accompanying unique annual exhibition putting together the best of contemporary design in one place.”
