DaimlerChrysler Services Insurance Solutions (DCSIS) has chosen CDL to provide the online platform for its newly-launched Mercedes-Benz motor insurance.
DCSIS' IT and e-business manager Jonathan Rice said: "CDL was best able to support the overall brand experience we wanted for our customers.
"It is important that we have a partner who appreciates the need for ongoing development of our sites."
Rice said that internet trading accounted for 12% of DCSIS' overall motor business. The company's conversion rate against fully completed quotes stood at 8%.
"We have a very clear growth strategy going forward, and this encompasses factors such as functionality and marketing initiatives from search engine maximisation, to banner advertising, site branding and design," Rice said.
Meanwhile, CDL is looking to roll out its rebroke.net referral system to between 20 and 50 brokers during 2004.
Rebroke.net allows CDL users to share risk information to get the customer a better price.
H&R Insurance and Fresh! are among the brokers to have piloted the system.