The insurance industry has an appalling image, Lloyd's director of...
The insurance industry has an appalling image, Lloyd's director of worldwide markets Julian James said today.
James said: "The insurance industry has a pretty appalling public image. We need to focus on brand, because if brand is what people say about you when you are not there, then the insurance industry is currently in trouble."
James added that it was vital that insurers worked on building their brand.
"We should be serious about building the reputation of our business among investors, policy makers and customers. Drawing on the work we've done at Lloyd's, it is clear that the answer lies in a combination of fixing the fundamentals, developing a picture of your brand and translating that into realities across all aspects of your business."
