Wants to make sure chartered firms meet customers expectations

Amanda Blanc CII

The chartered insurance institute (CII) has begun a review into the standards and eligibility criteria for corporate members, to make sure chartered firms meet customers’ expectations.

It has undertaken a series of one-on-one interviews with members of the industry as well as focus groups with consumers and SMEs.

The results of this research will be published next month in a consultation open to members and non-members.

CII president and AXA chief executive Amanda Blanc (pictured) said any future scheme had to withstand robust scrutiny from the public.

“Chartered is widely recognised by customers as the ‘gold standard’ and has been hugely successful in encouraging firms to embrace the challenges of professionalism.

“Consequently any long term vision for chartered must support the CII’s mandate to ‘secure and justify the confidence of the public’ in the insurance and financial planning sectors and recognise the importance of maintaining the reputation of the chartered brand,” she said.

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