Finance company will be known as Close Brothers Premium Finance from next month

Close Premium Finance is rebranding as Close Brothers Premium Finance from August.

The rebrand will form part of a marketing campaign aimed at promoting the Close Brothers brand to increase familiarity of the products they offer.

Close Brothers Premium Finance is part of the Close Brothers Group and managing director Janet Wilson said the rebrand would strengthen the relationship between the group companies.

“We are very proud to be part of the Close Brothers Group, and this rebrand will support the relationships we have with other group brands as well as customers, brokers and other stakeholders,” she said. “The change is also about simplifying the way we communicate with our customers while promoting the benefits of being part of one of the UK’s largest financial services groups and the values we hold.”

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