Following your story regarding Cornhill Insurance "a great British name in insurance bites the dust" (Backchat, 13 July), I want to clarify the situation to your readers that the consumer-facing Cornhill Direct brand will remain.

While all divisions currently trading as Allianz Cornhill will move to the brand name Allianz from 30 April 2007, the Cornhill Direct brand continues to have considerable equity with its target customer group and therefore it does not make sense to switch at this time.

Nick Hall
General manager, personal lines
Allianz Cornhill