Parent Lorega takes sales and admin in-house

Beautysure, a specialist company offering insurance products to people undergoing cosmetic surgery, has ceased trading.

Parent company Lorega has taken the sales and administration of the business in-house and folded the separate company, Beautysure Insurance Products Ltd, that was running it. All active policies will remain in force and will be handled by the Lorega team. Founder Juliet Bentley has left the business.

Lorega chairman Malcolm Harvey said: “It’s disappointing when a product that initially showed so much promise falters. But, as the demand is now proven, we have spoken to our key introducers and taken swift action to restructure in order to more accurately meet their needs.

“Lorega now intends to boost sales of the Beautysure product with a new team and business development strategy.”