Analysis

Briefing: How AI can humanise insurance

By 2025-07-24T08:00:00

Kelly Ogley column headshot

Insurance businesses must make a dual investment for future success – in decision-making artificial intelligence and staff training to empower employees to tap into such tools

Those among us fearing an impending Terminator style apocalypse in line with greater artificial intelligence (AI) usage – that’s a 1980s movie reference for the millennials among us – should not panic. AI is not a takeover – it is a tool. And the irony is, if we use it correctly, it has the potential to make our industry more human, not less.

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