Culver Holdings plc has appointed David Sullivan as chief executive of its insurance broking subsidiary, Culver Insurance Brokers.

Sullivan joins the company from Willis where he was regional managing director with responsibility for Birmingham, Reading, Bristol and Cardiff.

Culver said he will be leading the insurance broking business forward and setting and implementing its strategy for the immediate and mid to long term future.

In particular, Sullivan will be responsible for the performance of the business, and for setting and driving the overall sales and development policy, including client relationships, the company added.