Could it be that someone at Accident Exchange smashed up their car and said: "Oops"- for what other explanation could there be for branding its legal expenses product with that word?
Headed by former Policy Master (now Sirius) guru Steve Evans, Accident Exchange has just spent the past year building its retail branded product and allied accident management service.
And with 180,000 policies already in the bag, it seems Oops is already making its mark.
It definitely beats the classic names (Aviva, Ladybird, Fresh!), so the lesson is to brand with words that customers may actually use.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
