Bupa launched a new online system in January that promises to complete insurance deals within 20 minutes.

The system has been designed specifically for intermediaries to sell Bupa Heartbeat. Intermediaries will be able to enrol customers online and provide immediate cover, including cover for pre-existing medical conditions if necessary.

The new website will produce a quotation in three easy steps, using information about the customer's personal details, medical background and choice of lifestyle packages or payment options.