deal adds 3m potential customers has partnered with in a deal to provide site visitors with a comprehensive choice of car insurance options.

Jody Ford, head of said: "With over three million visitors every month, the needs of the eBay Motors community are wide and varied. We believe provides the right level of choice, service and value to address these needs." chief executive James Harrison added: "eBay has been incredibly successful in helping people buy and sell cars simply, quickly and inexpensively. Offering car insurance comparison is a natural follow on from that and with now part of the system, customers can complete the car-buying process through an equally simple and efficient process, comparing policies from leading providers and saving money."

"eBay is an amazing site and the versatility of Insurancewide’s offer will complement eBay’s huge reach. We will provide access to almost every UK insurer and broker and we cater for every type of motor insurance requirement."

Founded in 1999, already has partnerships in place with the major personal finance portals such MSN, AOL and Yahoo.