Contract extended after five-and-a-half-year relationship

Equity Insurance Partnerships (EIP) has extended its affinity insurance partnership with HSBC brand First Direct.

The three-year extension sees EIP continue as the bank’s exclusive provider of motor insurance for its 1.2m customers, administering branded sales and service through its affinity contact centre and online quote and buy channels.

EIP managing director Charles Offord (pictured) said: “This partnership complements our existing affinity relationships across motor manufacturing and in financial services.”

EIP recently renewed deals with Triumph and Nissan. Its partnership portfolio also includes Santander, Renault, Honda, Mazda and Silverstone.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.