International law firm Eversheds has advised AA Insurance Services on its acquisition of Taylor Price & Co, which trades as Direct Choice Insurance.

Kevin Sinclair, managing director of AA Insurance, said: “We firmly believe that insurance intermediaries have a vital part to play in the future of the insurance market.

"Direct Choice is ideal because it offers a different product range, business model and customer base that is largely complimentary to ours.

"It allows for wider customer choice and opportunities for both cross-selling and improved customer retention.”


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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