Groupama Commercial Insurance is to introduce a "star system" to reward key brokers and intermediaries.

The insurer says it has been designed to boost brokers by providing a tailor-made package of benefits based on individual and specific needs.

Each broker will have a personal star programme with a business plan and agreed targets to reflect the requirements of the business relationship.

The company says its programme has already received a vote of confidence from customers as it is rolled out across the UK.

Pauline Quayle, managing director of Chartwell Insurance Brokers of Warrington said: "The star programme has been designed to give more than just financial support. We've received invaluable assistance in training our staff to create an e-commerce environment."

Groupama's benefits include:
- exclusive trading conditions agreed on an individual basis to include service standards, quotation preparation and sales support.
- personalised claims support with immediate access to a panel of loss adjusters available 24 hours a day.
- marketing support, including advice on PR, corporate image and advertising, risk management and IT assistance.