Axa's call centre staff in Colchester and Darlington responded to call from actor Tom Conti this week by manning a charity hotline.
The 90 staff played a key role in in raising more than £40,000 for a BBC charity appeal aiding research into a life-threatening skin condition – dystrophic epidermolysis bullosa.
The Axa volunteers answered over 1,300 calls to a hotline for the charity (DEBRA) – Dystrophic Epidermolysis Bullosa Research Association. Following the appeals, which were broadcast on two separate evenings, a further £60,000 has been donated over the internet and by post.
DEBRA chairman Phillip Evans said: "We are extremely grateful to Axa insurance and our thanks go to the staff who have given up their free time to answer calls and take pledges."
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
