Accountants and business advisers, Mazars, could be forgiven for suffering from a slight personality disorder at the moment.
After its hard work compiling the annual insurance broker survey and keeping the industry up-to-date on "critical issues" in the sector, how did the brokers repay the firm?
By telling it that accountancy - the subject that engrosses its staff day-in-day-out - was "boring".
Mazars was gracious in reply: "While disappointing, from an accountant's point of view, it is unsurprising that respondents do not consider accounting issues to be of significance in the development of their business."