Independent insurance is hoping to strike the right chord as sponsors of the world famous Royal Philharmonic Orchestra for the sixth year running.
The insurer has pledged £250,000 for the 2000/2001 season.
“Our association with the RPO gets stronger and stronger,” said chief executive Michael Bright.
“The best sponsorships create a special chemistry and I believe our agreement with the orchestra has opened up many new opportunities for both of us.”
This year's events programme includes the Christmas concert at the Barbican Centre and a performance of the Buster Keaton film, The General, at the Royal Concert Hall in Nottingham, where the orchestra will provide the live soundtrack.