Rural Insurance pick up the Insurance Brand Campaign of the Year - Insurer-to-Broker award for their ‘Fab Four’ campaign

Rural Insurance said that for such a small organisation to win the award was a fantastic achievement and that it was the result of a real team effort. Chief operating officer Mike Ellis said picking up the award had left him feeling over the moon.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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