This makes you think about all those generous sponsorship deals in a new light.
Churchill chief executive Martin Long pointed out to Backchat that sponsorship deals almost always bear a close relationship with the sponsoring chief executive's interests.
Of course, Long is happy to admit that he loves Churchill's deal with Crystal Palace and that it is no chore to attend games.
"Our deal is to the end of next season, but I see it as a long-term thing and so do they," he says.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
