Broker aims for three star status by 2011
Investor in Customers (IIC) has awarded Jelf Group its “outstanding” two star status following a survey of 12,000 clients and 1,100 staff.
Jelf said the results form a firm foundation on which to build towards its goal of achieving three star status by 2011.
IIC, an independent assessment organisation conducted the rigorous benchmarking exercise to determine the quality of client relationships and service across a number of dimensions.
Phil Barton, Jelf's group commercial director, said: “We are delighted with the conclusions from the IIC assessment – it is a testament to the hard work and dedication of each one of our employees. In today’s environment, client retention is paramount.
"This will only be achieved by constantly striving to understand or clients better. The correlation between client service and client loyalty is clear and this exercise has served to underscore the importance of that relationship. It is fundamental to our business strategy.”
Neil Craig, managing director of Investor in Customers, added: “The Jelf Group proudly sits in the top 10 of IIC assessed companies, a considerable achievement given that their score represents the views of such a wide client base.
"In areas such as “quality relationships”, “easy to do business with” and “customer experience” the Group received exceptional results. I have no doubt they will achieve their goal of three star status in 2011.”
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