Is history set to repeat itself? For Hiscox' sake, Backchat hopes not. Apparently, the insurer is to rename its HNW policies Portfolio and Portfolio Plus. At first glance not particularly noteworthy. But wags have pointed out that these names bear a striking resemblance to the HNW policies that Cox launched a few years ago - called Portfolio and Portfolio Plus. And what happened to the Cox policies? Let's just say Cox ditched them in favour of a motor book. Fingers crossed, Hiscox.

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