Marketing up a gear for expansionist Lloyd’s motor insurer
Niche Lloyd’s insurer KGM Motor Insurance has signalled a new marketing drive by hiring Sandeep Sehmi as marketing executive from the BSS Group where she has spent the past two years.
Group Development Manager, Doug Phelan, said: "The business is ramping up its marketing activity as it works towards achieving its goal of writing premiums in excess of £100m by 2011. It will be particularly important to stay close to our brokers and their customers so that we can keep our product offering fresh in this fast-changing world. Sandeep has a wealth of experience across the broad spread of marketing disciplines, and I am delighted to welcome her to the KGM team."
Sehmi has a degree in advertising and marketing communications from De Montfort University, Leicester.
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