Backchat was amused to hear that Simon Burgess, the enfant terrible of the insurance world who has insured for virgin births, alien abduction, and giant crabs, has become teetotal – and all because he turned 40.

“Not a drink has passed my lips since last Christmas Day, my birthday,” he proudly stated.

But his new found abstemiousness has done little to curb the great man's joie de vivre. He recently burst into the Guinness Book of Records for insuring a model's bust for £10m, and there are rumours that the number plate of his new car is even more far-fetched – 12 NOB.