Homeowners who help themselves could benefit from insurance plan

Link Insurance is launching an initiative, that will allow certain property owners cover, even if they have been rejected by other insurers.

This initiative will become part of Link Insurance's standard home product and is currently in its research phase. It should be ready for inclusion at the end of the year.

Link Insurance director Mike Bottle said the market was particularly difficult at the moment, with esure not offering flood protection and with the Association of British Insurers (ABI) flooding moratorium set to finish at the end of the year.

"The government is also not spending as much as it said it would," he said, commenting on the confusion surrounding the investment in the Comprehensive Spending Review of the £150m dedicated to flooding.

"Our initiative will mean that we will not be afraid to have a look at a flood risk area with the right broker and proper research."

Bottle said that through a partnership with IDSL, Link was getting flood data and flooding software and combining this with other research.

"If money has been spent on flood defences and people are taking initiative themselves, we could help them, even if they have been redlined by other insurers," he said.

"We are looking for the right individuals, but the questions will be tougher and stricter and we'll need more information."