New product offers increased coverage and expanded underwriting footprint

Motorbike Rider

LV= Broker is launching an enhanced motorcycle policy with increases to cover and wider underwriting criteria.

The launch is part of LV= Broker’s plans to become a top three bike insurer and has been handed a four-star Defaqto rating.

The new product will be Highway branded and offer new bike replacement cover for bikes under six months old and replacement lock cover if keys are lost or stolen.

LV= Broker has also increased the underwriting footprint to cover bikes with 600cc engines and above, such as sports bikes. The policy can also cover adventure and ‘naked’ bikes, opening up the Highway brand to a broader range of riders than previous policies allowed.

Personal lines direction Michael Lawrence said: “LV= is one of the leading bike insurers in the UK and one in six bikes on the road are insured with us. We have developed this new product following feedback from our brokers.

“We believe this product will enable us to increase our share of the bike market and become a top three bike insurer in the very near future.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.