LV= has named the team to lead its general insurance business after the Allianz deal

LV= has appointed Steve Treloar as chief executive of its general insurance business.

His appointment is part of a reshuffle of general insurance management as part of the firm’s strategic partnership with Allianz.

In August, it was announced that Allianz is to purchase a stake in LV’s general insurance business. The deal will create an LV branded £1.7bn personal lines joint venture between the two insurers, which the companies say will be the UK’s third-largest personal lines player.

Allianz’s personal lines business will shift to the new joint venture, while LV’s commercial book will transfer to Allianz.

From 28 December, Treloar (pictured) will report to Alan Cook, who will be the new chairman of the general insurance business, in addition to remaining chairman of the Liverpool Victoria Friendly Society.

Heather Smith, currently digital director, will be promoted to an expanded role of chief customer officer where her responsibilities will include direct marketing as well as the digital team. Smith was previously marketing director for Aviva Direct.

The claims sourcing team will move to report into Martin Milliner, who will remain as claims director.

The broker and direct businesses will continue to be managed by Mike Crane and Selwyn Fernandes who remain as managing directors of their respective business functions.

Hugh Kenyon will also continue in his role as pricing director and Keith Misson will remain as business change director.

Kevin Wenzel will join LV= General Insurance as chief financial officer from Allianz UK where he is currently chief actuary.

Peter Sinden has been appointed as Strategy, Transformation and Engagement Director. He will be responsible for the transformation of the General Insurance business into its new entity and will also be accountable for Internal Communications.

The role of chief risk officer remains vacant and the recruitment process will start shortly.

Commenting on the new structure, Steve Treloar said: “I’m delighted to have appointed my new executive team. This is an exciting time for our general insurance business and I’m confident that we will continue to build on our excellent foundations, grow our business and achieve our goal of becoming the go-to personal lines insurer in the UK.”