Policy aims to help with rising claims and healthcare costs


Aviva has launched a new private medical insurance (PMI) product targetting corporate clients that aims to help them manage the rising cost of claims and healthcare spending.

The GuideWell product, which is offered alongside the insurer’s Optimum policy, uses an open referral pathway to manage claims costs and deliver competitive pricing.

Under  the new policy, employees will have access to private medical diagnosis and treatment at more than 250 hospitals and clinics across the UK.

Health treatments and investigations referred by a general practitioner are also covered under the policy and  details of relevant specialists will be available through an Aviva database.

Aviva UK Health medical director Doug Wright said GuideWell had been crafted to deliver benefits that its clients, members and intermediaries would value.

“As open referral helps manage costs as well as quality, it means that some large companies will benefit from competitive pricing upfront, making the provision of this employee benefit much more sustainable over time,” he said.