Not content with selling insurance on the back of its brake, exhaust and tyre repair empire, Kwik-Fit is using its call centre hotline to pioneer the latest Japanese innovation.

In a change from the usual drone of department store-style music, Kwik-Fit Insurance callers, waiting to speak to a customer service representative, are treated to a promotion for sweat patches for stressed-out pooches and pussy cats.

To complement Kwik-Fit's own range of pet insurance services, the innovative sweat patches, which stick easily to paws, allow pet owners to monitor the mood of their furry friends.

And just when pet insurance was beginning to make a serious name for itself…