Bennetts Babes may soon have some rivals. Motorcycle claims specialist Bankstone has been inspired, with a little help from Backchat, to launch its own group of lovelies.
Alliteration is everything in this game. But also novelty as well. So far ideas have been the Bankstone Brazilians, Bankstone Bubbly Babes (very much in the bubbly barmaid vein) and Bankstone Bootylicious, under the strapline Booty Calls. Any further suggestions will be gratefully received.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.




































