Bennetts Babes may soon have some rivals. Motorcycle claims specialist Bankstone has been inspired, with a little help from Backchat, to launch its own group of lovelies.
Alliteration is everything in this game. But also novelty as well. So far ideas have been the Bankstone Brazilians, Bankstone Bubbly Babes (very much in the bubbly barmaid vein) and Bankstone Bootylicious, under the strapline Booty Calls. Any further suggestions will be gratefully received.