Mutuals were not involved in dodgy deals that caused crisis
The Association of Mutual Insurers (AMI) is launching campaign at www.ownedbyyou.org showing that its members can put the needs of their customers first, the Scotsman reports.
The UK mutual insurance industry, which includes the likes of LV=, manages about £80bn in assets for 19 million customers.
The AMI campaign will show its members are not owned by shareholders and have not been tarnished by the financial scandals that led to the recession.
