Michael Gaughan, formerly head of marketing at Independent Insurance, has set up his own company, FWD Financial Services Marketing.

The initial target for its marketing services will be the general insurance sector but it will also aim for other financial services providers.

Services offered by the Gracechurch Street-based company include consultancy, product development, public relations and internet development.

Gaughan said: “Many companies are now looking for new ways to improve their marketing and we can assist either by benchmarking the existing marketing function and advising on areas that can be improved or, alternatively, we can take the problem off their hands and deliver the service on an outsourced basis.”