The Aviva Broker Community was established in response to the insurer’s research findings around where smaller independents most need support

Aviva has launched a new broker community to support smaller independent brokers.

The insurer said it set up the initiative for brokers with less than £1m GWP in response to its own research findings revealing this group often experience inconsistent service from insurers and a lack of wider support to run their business effectively.

In response it says the broker community will include same-day response times, discounted compliance packages and free access to learning and development tools.

Phil Bayles, Aviva’s managing director, intermediaries, said: “At Aviva, we are champions of the independent broker sector and to back this up, we have to deliver the best possible outcomes for all our regional brokers and their customers.

“We asked brokers what they wanted from Aviva and after evaluating their feedback, we’re delivering the things they need to be successful in a challenging business environment.”

Smaller Aviva brokers with less than £1m GWP will automatically become part of the Aviva Broker Community, with access to a network of support and guidance chaired by Andrew Scott, an independent chartered broker.


Aviva’s research showed that servicing, claims, online capability and speed are the key things brokers look for when choosing an insurer. Brand, financial strength and added value support also score highly.

Phil Bayles continued: “Compliance can be complicated and time-consuming – and brokers tell us it’s one of their biggest headaches. Our broker community can now take advantage of discounted compliance packages that will free them up to spend more time growing their business.

“We also know how difficult it is for smaller broker businesses to keep up-to-date with market and legislative changes and other essential knowledge.

“That’s why we are offering access to our Aviva Development Zone, giving brokers a wealth of learning at their fingertips – and one less thing to worry about.”

Andrew Scott said: “Having practised as an insurance broker for more than three decades before selling my business, this role represents a wonderful opportunity to work alongside Aviva in ensuring that independent brokers thrive in the market.

“I established a brand-new broking business in the 1990s and have maintained a strong industry interest ever since, so I can empathise with the challenges faced by brokers today.

“The enhanced benefits of the Aviva Broker Community are intended to provide real focus and valuable support to independent brokers – something which has been generally missing from the market for some time now.”