’Cowbell is committed to addressing cyber risk challenges on a global scale and our expansion into the UK is a testament to this,’ says general manager

Small and medium-sized enterprise (SME) cyber insurance provider Cowbell has revealed its plan to further expand in the UK market. 

In a statement, Cowbell explained that it would launch its new AI-powered cyber insurance programme Cowbell Prime One, to be supported by a new senior appointment.

Cowbell Prime One is tailored towards SME and mid-market customers and allows brokers to customise cyber policies for different risk exposures, such as email scams, ransomware and social engineering.  

In 2022, 54% of SMEs across the UK experienced some form of cyber-attack – a significant increase from 39% in 2020.

Cowbell said that this clearly demonstrated that the need for businesses in the UK to prioritise cyber resilience is urgent, said Cowbell.

Cowbell officially launched in the UK in the second quarter of 2023 and is headed up by Simon Hughes, vice president and general manager for the UK.

Appointment

The launch of Cowbell Prime One has been supported by the appointment of new sales director Catherine Aleppo.

Aleppo will bring more than 18 years of insurance industry experience to her new role and joins from the cyber department at Aston Lark.

Hughes commented: “We are thrilled to welcome Catherine to our team and launch Prime One in the UK.

“Cowbell is committed to addressing cyber risk challenges on a global scale and our expansion into the UK is a testament to this.”

Insurance Times Fantasy Football