The new hire will succeed Michael Whitfield, who will remain at the business in another role

Insurtech CPP Group has appointed Carl Carter as the new chief executive of its UK business.

Carter succeeds CPP Group’s UK managing director Michael Whitfield, who will remain with the firm in a strategic consultancy role, supporting the growth of the group’s insurance business.

Carl Carter_CPP Group

Carl Carter, CPP Group

Jason Walsh, CPP Group’s chief executive, said: “We began integrating our legacy and ongoing operations in the UK last year and Carl will help to complete that process, along with driving commercial aspirations in our home market.

“Carl brings an extensive knowledge of and connections within the insurance and wider financial services sector to CPP, as well as a huge amount of business development and marketing experience.”

Carter’s appointment is subject to regulatory approval.

Pivotal moment

Carter has almost 30 years of marketing, development and senior executive leadership experience within the insurance, assistance and financial services sectors.

This includes a strong background in product innovation and diversification, where he has worked closely with existing and new brands to deepen commercial relationships and expand product lines.

Most recently, Carter worked as managing director of wholesale and retail broker Voyager Insurance Services, which has a number of direct to consumer and direct to business insurance brands in its portfolio.

Carter said he is delighted to be joining the group at a pivotal moment in the development of the UK operation.

“We have some exciting plans to drive the business forward and provide real value to our partners and their customers,” he continued.

“The re-entry into the UK domestic market for new business since 2018 has seen good progress being made and we have a strong portfolio of insurance products and services which we’re planning to build on.

”This includes the portfolio of Blink Parametric, part of the wider CPP Group, which provides great opportunities [around] delay and disruption assistance for travellers.”

CPP Group UK launched in 2018, leading operations from its headquarters in Leeds.

In September 2019, it entered the insurance broker market - the business is continuing to establish its reputation as the go-to ancillary insurance products and services provider in the UK.